# Revenue Optimization and Marketing Summit

**Dates:** 2026-06-16 – 2026-06-17
**Duration:** 2 days
**Location:** Novotel Amsterdam City , Amsterdam, Netherlands
**Website:** https://events.eyefortravel.com/digital-data-europe/
**Organizer:** [EyeforTravel](https://tradefest.io/en/search?organizer=eyefortravel)
**Size:** 20 exhibitors, 390 attendees
**Reviews:** 5/5 (1 review)

## Description

Commercial leaders from hotels, airlines and OTAs converge for Europe’s first revenue optimization conference uniting marketing with pricing and revenue management
It’s a tough time out there. Margins are under pressure. And travel companies who don’t attribute and optimise every euro spent across distribution, revenue management and marketing, won’t be here in 5 years’ time. It’s that simple.

To achieve this, travel brands need to break down silos and build a single view of the customer. Then, by delivering personalised content and pricing strategies, you’ll be to drive conversion and otpimize your revenues. Plus, you can feed this data back to the front line – ultimately, boosting your CX and nurturing loyal customers. 

But all this is only possible when revenue management and marketing come together. It’s these commercial disciplines that you’ll meet in Amsterdam on November 26-27 at the Revenue Optimization and Marketing Summit. By uniting these departments, marketing will witness higher conversions, pricing will drive marketing success and together you’ll see more leads converting into revenue opportunities. It’s a no brainer.

This is EyeforTravel’s annual European conference and exhibition and by attending you’ll meet 300+ senior executives from hotels, airlines, OTAs, ground transport and tour operators – all looking to boost their top line through strategic use of analytics and data. Because it’s only when marketing, sales and distribution teams unite and integrate data and systems that you can enable a truly customer-centric strategy, fend off the competition and thrive!

## About

Revenue Optimization and Marketing Summit is on the 26th & 27th of November 2019 at Hotel Novotel Amsterdam City in Amsterdam (Netherlands).

## Topics

- Marketing and Advertising
- Travel & Tourism
- Digital

## Reviews

### Definitely the European travel conference to attend this year — 5/5

*By James Power*

       Covering both subjects of Revenue Optimisation and MArketing improvement, this is the conference you definitely don't want to miss.

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