# Reuters Events: Automotive USA

**Dates:** 2026-10-27 – 2026-10-28
**Duration:** 2 days
**Location:** Huntington Place Convention Center, Detroit, United States
**Website:** https://events.reutersevents.com/automotive/automotive-usa
**Organizer:** [Reuters Events](https://tradefest.io/en/search?organizer=reuters-events)
**Size:** 40 exhibitors, 700 attendees

## Description

North America's Must Attend Gathering for OEM Strategy

The automotive industry is facing more disruption now than in the last 50 years, with governmental pressure to reduce emissions, growing concerns around vehicle safety and demand for new experiences. The time to innovate is now.


Reuters Events: Automotive USA is the industry gathering to unite senior level OEM leaders who will address how they will build software-defined electric vehicles, reshape the OEM business model and plan for an autonomous future.

Reaching a North American audience, this event will shape the future strategies across business-critical topics including electrification, connectivity, autonomous vehicles, sustainability, supply chain and customer-first strategies.

## About

Leading automotive industry gathering focusing on technology and strategy

## Topics

- Automotive

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