# Internet Retailing Expo

**Dates:** 2026-05-19 – 2026-05-20
**Duration:** 2 days
**Location:** The NEC (National Exhition Centre), Birmingham, Marston Green (Birmingham), United Kingdom
**Website:** https://internetretailingexpo.com
**Organizer:** [Clarion Events](https://tradefest.io/en/search?organizer=clarion-events)
**Size:** 100 exhibitors, 4000 attendees
**Reviews:** 3.4/5 (12 reviews)

## Description

IRX is the place to meet over 5,000 serious prospects, with serious multichannel projects, who will spend over £100million on multichannel products and services in the next 12 months. The event blends marketing with technology, eCommerce with customer facing design, mobile with in-store experience – the full range of skills and capabilities to sell in the multichannel era.

Exhibiting at IRX is a great way to share the latest technologies with fresh faces and increase your company’s profits.

At IRX we cater for all types of businesses from SME’s to large online multichannel retailers. Our visitors span from CEO’s, Directors, Senior Managers and Executives. Exhibiting at IRX will be the best business decision you make in the next 12 months.

## About

A leading eCommerce event for retail leaders to explore innovations, network, and grow their businesses.

## Topics

- Marketing and Advertising
- Retail
- Digital

## Reviews

### Great talks attracting the right retailers. Would exhibit again.  — 4/5

*By Jessica Truscott*

We had some interesting conversations with prospective clients, definitely would exhibit again. 

### Great place to make connections! — 4.6/5

*By Aidan Duffy*

Our primary focus was to look for potential partners among the exhibitors, and orient ourselves better with the eCommerce UK landscape. We achieved both goals, I found the atmosphere was collaborative and friendly, and I will definitely attend next year.

### IRX 2019 - An Overview. — 3.8/5

*By Tim Mawson*

IRX is one of the best opportunities for eCommerce companies to connect with retailers and other agencies. I do think that this year the footfall was a little down on last year, however, the way it was set out meant that the traffic was more concentrated. 

A solid expo and a good opportunity for branding - however, could do with more footfall.

### Position your content better — 3.2/5

*By Ben Whitaker*

A lot of the value of the show is educational. I watched some of the workshops from our stand and some were very light on attendees. Either the content was poor or there werent enough visitors.

If the education value dies,  the show will. Sell less workshops at 4k and improve the content.

Attendees.. we felt it was very SME orientated,  again maybe the content / same old thing.

### Attendee Numbers dropping — 3.6/5

*By Max Kissick-Jones*

I have attended both as a vendor and as an attendee, this year the numbers where lower and not as many of the large tech partners took stands.

### A brilliant event with lots of fascinating companies. — 4.4/5

*By Emma Mjekiqi*

This trade fair was a great opportunity to learn about new technology and ideas in the world of ecommerce.

### This was a good show — 2.4/5

*By Sanjay Raturi*

Overall the arrangement was nice, however the Wifi really was bad. Also, the footfall was not really what we expected, no real conversations.

### Great location — 3.2/5

*By Audrey Williart*

We had a great stand location so that we were pretty visible
Conferences were interesting too

### Definitely a great event, but it was very quiet — 3.2/5

*By Nina Stevens*

If our stand hadn't been by one of the theatre doors we would have really struggled to talk to people I think. By 3:30 on the first day it was practically empty, and the morning of the second day was extremely slow to get going. We had a speaking slot in the theatre on the morning of day two, and were so worried that nobody would be around to see it, but luckily right before our talk people started queuing up! That part went really well and enabled us to talk to more people definitely.

### Great for Business — 4/5

*By Rachel DiBiaso Bournemouth*

This was great to increase our business and brand awareness. We have already signed up for next year!

## Get a Booth Builder Quote

Need a booth for this event? Tradefest connects you with verified booth builders and stand designers.

- [Browse booth builders](https://tradefest.io/en/booth-builders)
- [Request a quote via API](https://api.tradefest.io/v1/docs#/Quotes/post_quotes): `POST https://api.tradefest.io/v1/quotes`
- [OpenAPI spec]

---

[View on Tradefest](https://tradefest.io/en/event/internet-retailing-expo)

[OpenAPI spec]: https://api.tradefest.io/v1/openapi.json